The Dream Job Search is Still Alive for Recent Grads. And There’s A Lot to be...
It’s a scary time to graduate. I get that. A year and a half ago I graduated from the University of Minnesota with a degree in professional strategic communications and a dream job in mind: working at...
View ArticleAre Millennials Really Slackers or Just Misunderstood?
Since I’ve graduated and entered the work force I have read and heard a plethora of negative things about millennials. They’re lazy. Distracted. They act entitled. Well as a millennial myself I would...
View ArticleThe Rule of Two: How to be a Dateable Brand
In a recent speech at the ME conference in New York, Dana Anderson (the senior VP of marketing strategy and communications at Kraft) discussed the Rule of Two. For those of you who are unfamiliar with...
View ArticleAre You Talking At Me or With Me? Rules for Corporate Social Media Success.
Countless corporate entities are jumping on the social media bandwagon. And I can’t blame them. When used properly, social media is an effective way to engage with your consumer and disseminate...
View ArticleFlash projection technology leaves image inside eyelids but does it leave a...
A bit of debate has been sparked by a new ad BMW Germany recently launched. The ad is being shown in movie theaters and includes the use of flash projection technology. During the ad there is a sudden...
View ArticleInteractive Window Displays: Great Expectations
“Building brands in the digital age comes down to a single word – and that word is experience.” – Rick Mathieson, The On-Demand Brand. Today people don’t simply look for a product or service. They look...
View ArticleWhat Improv Class taught me About Advertising
Almost every college student has taken that joke college course. It might be because you heard it was easy. Maybe you needed it to fulfill a requirement. Or perhaps you just thought it sounded like...
View ArticleHow to Take a Big Idea to a Big Place
I recently attended a great 4A’s Account Management Workshop lead by Sheila Campbell, account manager extraordinaire and founder and president of Wild Blue Yonder. One of the topics we discussed was...
View ArticleWarfare on the Web: What we can learn from the IDF social media campaign
No matter what your viewpoint is on the continuing Israeli / Palestinian conflict, it is worthwhile to note that the world recently experienced (for better or for worse) the most thought-out,...
View ArticleStop yelling at the TV. Start talking to it.
A conversation with your TV might currently consist of a string of expletives after your football team fumbles. Or maybe a gasp of disbelief after a particularly jarring episode of Downton Abbey. But...
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